The newly developed design DNA sets the tone for Wetrok’s future design philosophy.
WETROK, the Swiss market leader for cleaning equipment, was looking for a convincing and contemporary design for the “Discomatic Bolero” model. As a long-standing partner for design, REFRAME developed a new design DNA for the company for the first time. The result was a design language that not only reflects the spirit of the times but also the philosophy and values of WETROK. The DNA stands for clarity, lightness, and mobility. Slight surface tension in the design ensures, among other things, a harmonious and strong presence. The handling of the machine could be improved and the details were neatly worked out.