About

J ROBERTO INDERBITZIN

Build Better Products | Increase Your Profit

REFRAME Design

I believe we can build better products that sell for a better future.

Purpose driven and with the sustainable approach.

I help your company design more desirable products and brand. advanced solutions and better products for a better world. To engage with your clients and make a profit.

HELLO

We design more desirable products and brands that reflect your values and vision to engage with your audience and clients. What, in the end, brings more profit, a higher engagement, and qualified referrals.

 

REFRAME Design Studio is an internationally active design studio based in Zurich, Switzerland. We understand technology and nature as part of the ecosystem. 
We keep sustainability, usability, and profitability always integrated into our process. Not only that, but we design products with passion and empathy for the world of tomorrow.

What is a success for us when designing a product, creating an experience, or building a brand?
When there is harmony between

  • sustainability

  • manufacturability

  • economics 

  • clients/user acceptance

Are you curious about my values?
Download the REFRAME manifesto

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Owner, Designer MA
roberto@reframe.ch

ABOUT THE FOUNDER

J Roberto Inderbitzin is a Swiss – Mexican multi-disciplinary designer with a well-founded design know-how. He has worked with some of the world‘s leading brands. Born in Mexico City and raised in Switzerland, the USA, Portugal, Germany, Sweden, Roberto is now living in Zurich, Switzerland. As a Swiss engineering background, he worked in various positions and companies. He graduated as a Master of Design at the Zurich University of the Arts in 2010. After years of professional experience, he founded his own company. REFRAME Design Studio is a multidisciplinary design firm committed to improve the quality of life through design, engineering, and a hint of humor.

 

As a lecturer he already worked at the universities Tecnológico de Monterrey and IBERO in Mexico.

 

In 2017 he was a member of the main jury of the Swiss Technology Awards and has been one of the external consultants at the Startzentrum since 2018.

WHO IS ROBERTO?

WHY I DO WHAT I DO? - MISSION - WHY

I believe we can build better products for a better future.

Purpose driven and with the sustainable approach. 

I help you create advanced solutions and better products for a better world. To engage with your clients and make a profit.

Make a better world


Our name is part of our philosophy. Your customers are important to us, which is why we create popular, engaging, relevant and sustainable products and solutions. We start every challenge with a lot of curiosity, open eyes and creativity.
For this reason, we are committed to innovative solutions that will remain relevant in the future.
Let's REFRAME your business!

Are you losing market shares or want to launch a new product in your industry? 
Ideally, you want to produce a result that resonates with your clients and reach a greater audience. Sometimes, we need to reframe our view on the challenge to develop an innovative and better solution and maintain relevance for the future.
This is the reason why I founded REFRAME. By reframing the question, I believe we can design solutions that fit the user's needs better, reflect what you stand for, are sustainable and profitable. 
Our reframing process goes through several phases and specific actions that provide a clear design direction for each project.
By anticipating future interests, we design products (services) and meaningful brands for your users and your company.
Everything we do, we do in an open, transparent, and collaborative environment.
Do you need an original branding or a remarkable product that is as individual as your business?
Let's Reframe your business today!

What our clients and partners say

"Thanks to the broad expertise, efficient working methods and good cooperation,

REFRAME offers Startzentrum an excellent service.”

— Nicolas Götsch, CEO Startzentrum

Our Process

THE PROCESS.

By reframing the question, I believe we can design solutions that fit the user's needs better, reflect what you stand for, are sustainable and profitable. Our reframing process goes through several phases and specific actions that provide a clear design direction for each project.

By anticipating future interests, we design products (services) and meaningful brands for your users and your company.

Everything we do, we do in an open, transparent, and collaborative environment.

Diagnose / Discovery

  • Diagnose your current branding or product portfolio to identify areas for improvement and opportunities for growth and engagement with your core clients.

Customize a Strategy

  • Customize a tailored strategy to fit your vision and goals to create meaningful products and connections that turn into sales, loyalty, and referrals.

Apply a

strategy

  • We apply the solution we elaborated to build a more desirable product or brand to create a sustainable and better future for you.

CASE STUDY

THE RESULT

Design language ( WETROK)

  • A high quality designed and highly consistent design language explicitly designed to reflect the brands' values built trust, credibility, and authority with our client's ideal users.

Better Product

  • A product that saves you a massive amount of time in the assembly by designing it more user-centric and adopting sustainable materials for a better world.

Virtual Reality

  • Design concepts in Virtual Reality (VR) to experience the product on a real scale; before developing and engineering a tool or prototype. The client saved a large amount of time and resources, and we increased the user experience exploration.

AVETH

We seek like-minded entrepreneurial clients

Clients

This is My Event

Ready to build a more solid Brand and an innovative product that will increase your profits?

READY TO BUILD A MORE SOLID BRAND OR AN INNOVATIVE PRODUCT THAT WILL INCREASE YOU PROFITS?

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