Power

The Business Value of Design

Industrial designers design new, marketable products for third parties. They used market insight and background knowledge from various sectors, which you can profit from as clients.

Profit from Industrial Design

  • Do you want to bring an innovation to the market?

  • Do you need to re-align your segment?

  • Do you want to keep your product up-to-date?

  • Do you want to increase your sales?

  • Do you want to cut production costs?

  • Do you want to increase your market shares?

Each purchase decision is decisively influenced by two criteria – quality and price. The more products match the competition and demand in terms of quality and price, the more difficult it becomes to differentiate themselves from the competition. Because product improvements and cost reductions come to a limit, design becomes a decisive factor. The concept of consumer satisfaction has drastically changed the last couple of years and is no longer tied to the function, but rather to the story and design of the product.

Industrial design is a process that companies can use in any companies size to compete better in the market.  Industrial design integrates the complex network of ideas, history, sustainability, brand identity, social responsibility, user experience and the cultural values in technical feasibility.

From our own experience, we know that the earlier information, willingness, and cooperation begins, the more efficient the product, brand, and company can be developed.

The Power of Design creates a competitive advantage and makes your company profitable faster and desirable by your customers.

Download the study by McKinsey:

The business value of design | McKinsey

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