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“Not All Readers Are Leaders, but All Leaders Are Readers.” Harry S. Truman

What has reading taught me and helped me?

I read every day for at least one hour, and it has become a habit.

The compound effect of those books, magazines (the ones made out of paper), and information has been transformative.

Reading has something transformative for the reader and the people surrounded by them. In the end, reading is also beneficial for your business and life.

For the business, the transformation aims to improve processes, simplify people's lives, and, ultimately, have a thriving business and life.

Reading has helped me understand more about business, life, and myself.

I hope it benefits you too.

Stay curious



Atomic Habits - James Clear

Good habits unlock potential and compound over time to a great result. The four phases of the habit include cue, craving, response, and reward. Clear seeks to synthesize various bodies of work to create an actionable operating manual for how to improve your habits and, as a result, your life.


Mastering Fear - Brandon Webb

From New York Times, bestselling author and former Navy SEAL Brandon Webb comes a simple yet powerful five-step guide to transforming your life by making your fears work for you instead of against you.

The key, says Webb, is not to fight fear or try to beat it back, but to embrace and harness it.


PLAY BIGGER - Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

What do Facebook, Google,, Uber, VMware, Netflix, IKEA, Birds Eye, 5-hour Energy, and Pixar have in common? In what way does Apple work like the 165-year-old glass company Corning?

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demands where none existed.


GET IN THE RING - José Ochoa

"I lost a million dollars in 2018 because my best customer went bankrupt. I just can recall a blow in my head, as if someone jammed a light bulb in my temple. In the commotion, I was constantly thinking about how much I would prefer a blow from Mike Tyson in my face to this tragedy. And that was how this book was born."

You need no coaching; what you need is some sparring.


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