Do you matter? How Great Design Will Make People Love Your Company
Design shouldn't just matter to designers, since it can increase a brand's value and positively enhance the brand's experience with the product.
The stark reality is that very few companies understand how to create great design, and even fewer know how to use Design as a complete strategy, starting with the ideal customer experience, then building an internal supply chain to deliver in a way that exceeds expectations. Do You Matter? Shows how to do exactly this.