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Work
JR
JR – Building a brand and a shop that reflects the values
JR (Jose Roberto) is a Swiss label with Mexican influence, which develops 3D printed accessories for the modern man. It is a private project of Jose Roberto Inderbitzin, founder REFRAME. The team's task was to rebrand the skull and crossbones motifs to reflect a meaningful message. REFRAME created a story around "Deal with your fears on a daily basis and you gain courage".
Website: jose-roberto.com
Service
Brand Identity
Website
Online branding
Business Development
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