JR

JR – Building a brand and a shop that reflects the values

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JR (Jose Roberto) is a Swiss label with Mexican influence, which develops 3D printed accessories for the modern man. It is a private project of Jose Roberto Inderbitzin, founder REFRAME. The team's task was to rebrand the skull and crossbones motifs to reflect a meaningful message. REFRAME created a story around "Deal with your fears on a daily basis and you gain courage".

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Website: jose-roberto.com

Service
Brand Identity
Website

Online branding

Business Development