top of page
bolero_10_by_peter_hauser reframe design.jpg


Transforming the Migros Take-Away Experience.

We guided Migros to create and test innovative ideas through a Design Sprint process and created an MVP.
What we tested with real clients.

Design Sprint  |  Product Design Ideation  |  MVP (Minimal Viable Product) | Testing



The concept was about fundamentally rethinking the takeaway concepts at Migros Aare. These have not changed significantly over the years. However, the market for "eating on the go" is growing. Therefore, Migros want to ensure that they remain relevant for the customers as Migros and participate in the market growth.

The Outcome

Based on market research, customer observation, and surveys, prototypes were quickly built out of cardboard and tested with users. What was discovered was continuously incorporated.
As a result, the prototypes did meet customer needs in the best possible way and worked also from the operator's point of view. 

The Impact / Results

Initially, there was conducted a takeaway test in Aarau. The results were positive: substantial sales growth, higher foot traffic, new younger, and increasingly female customers. As a result, the following location was in  Bern's central train station. Using what was learned from the test in Aarau.

And now be seen all over Switzerland. 

Anker 1

Migros is Switzerland's largest retail company, its largest supermarket chain and largest employer. It is also one of the forty largest retailers in the world. It is structured in the form of a cooperative federation (the Federation of Migros Cooperatives), with more than two million members.

reframe design wetrok bolero sketch 01.jpg
Discomatic_Bolero_10_20_reframe design 03.jpg
wetrok bolero.171 Kopie.jpg

Design Sprint Steps

wetrok bolero.171 Kopie.jpg

Day 03



wetrok bolero.171 Kopie.jpg

Day 04


& Test


Sandro Bedin, Manager Central Functions Gastronomy
Genossenschaft Migros Zürich

In the process, the right questions are asked and very well and personally guided to the various solutions.

Step 1 // Framework

The Design Sprint Framework


The sprint is a 4-5 day process for answering critical business questions through design, prototyping, and testing ideas with customers.

Working together in a sprint, you can shortcut the endless debate cycle and compress months into one week. Instead of waiting to launch a minimal product to understand if an idea is any good, you'll get specific data from a realistic prototype. In addition, the sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions before making any expensive commitments. 

Anker 2
Wetrok Bolero reframe design proto 01 Kopie.jpg

Step 2 // Design Sprint

4 - 5 Days


Our approach to the Design Sprint methodology will have you creating a customer-driven product in just 4-5 days. You'll get the chance to test important assumptions & make decisions before you put in months of hard work. You'll be able to validate your strategy before making any final commitments.

Day 01

We work in person with you to define the challenges and scope of the week. Then, we create a set of questions and assumptions.

Day 02: 

This is about understanding the problem and sketching potential solutions.


Day 03
This is about deciding what challenges to prototype.

Day 04

This is about rapidly building a high fidelity prototypes.


Day 05

The prototype will be tested with real users and pitched to the stakeholders.

Anker 3
Wetrok VR reframe design 02.jpg

Step 3 // Testing

Final Testing & Refinement


Finally! A new way to validate your design assumptions. Design Sprint Testing is the first practical, affordable way to test your design before you build it. By interviewing customers on the last day of the Design Sprint, you'll know if your idea is feasible or not.

Stop wasting time and money building a product nobody wants.

Anker 4
wetrok bolero reframe design Kopie.jpg
Wetrok design guide Reframe design 01.jpg
Discomatic_Bolero_10_20_reframe design 04 Kopie.jpg
Discomatic_Bolero_10_20_reframe design 03.jpg

Want to know more about our Workshops?

«Create a testable prototype

of your idea in just 4 days.»

Speedboat PNG.png

Do you need to test an idea or want to challenge us?

Book a workshop today.

bottom of page