About

REFRAME

We guide you to create competitive advantages for your business through Design. 

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​REFRAME Design Studio is an internationally active design studio based in Zurich, Switzerland.

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We strive towards your success by keeping sustainability, feasibility, and profitability always integrated into our process.

Understanding technology and nature as part of the ecosystem is essential to your advantage, too.
 

Because we believe having your product aligned with your vision will attract your ideal consumer and felt understood, which, in the end, brings more profit and creates a raving fan of your brand.

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REFRAME NETWORK:
Depending on your project's complexity and scope, we work with professionals within our vast network to help you reach your vision.

- Facilitators
- Agencies
- 3D artists
- Engineers
- International manufacturers

All partners work according to the REFRAME manifesto.

Founder, Designer MA
 

ABOUT THE FOUNDER

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J Roberto Inderbitzin is a Swiss – Mexican multidisciplinary designer with well-founded design know-how. He has worked with some of the world's leading brands. Born in Mexico City and raised in Switzerland, the USA, Portugal, Germany, Sweden, Roberto is now living with his family in Zurich, Switzerland. He worked in various positions and companies with a Swiss engineering background before graduating with a Master of Design at the Zurich University of the Arts in 2010. After years of professional experience, he founded his design firm. REFRAME Design Studio is a multidisciplinary design firm committed to improving the quality of life through design, engineering, and a hint of humor.

"We have an obligation to develop better-designed, more sustainable, higher quality products and stop from creating more waste through throwaway products."

As a lecturer, he previously worked at the universities Tecnológico de Monterrey and IBERO in Mexico.

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In 2017 he was a member of the main jury of the Swiss Technology Awards and since 2018 is the external consultant at the Startzentrum regarding product design.

Designer, Customer Experience Manager
 

Sabrina Storchenegger is a User Experience Manager, graphic designer, and experienced marketer. She has worked for many years in different advertising agencies and at REFRAME supports various projects in design and marketing.

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As a trained graphic designer, she decided to go to San Francisco to study English after a few years of work experience. Back in Switzerland, she worked in various agencies and institutions and completed several CAS training in Innovation and Design Thinking, Cultural Management, and Marketing and Communication. At REFRAME, she has been supporting us for many years. As a Customer Experience Manager, she works in a customer-oriented way to identify market needs and trends and thus strengthen the company's growth.
Her lateral thinking and love of quality have been of immense value to our clients and partners.